Industry: Film, Nonprofit, Social Impact
Services Provided: Social Media Strategy, Content Creation, Community Engagement, and Campaign Management
Website / Instagram: @survivormadedocumentary
Case Study Social Media marketing for Film
SURVIVOR MADE
263
159
110
3.1k
30K
We launched a brand new Instagram account from scratch and helped generate over $24,000 in rentals in just 3 months by turning a powerful story into a social movement.
TL;DR
Starting from zero, we built Survivor Made’s entire digital presence, crafted a storytelling-driven content strategy, and created a loyal online community that championed the cause. Within weeks, engagement skyrocketed, follower growth exploded, and thousands of viewers rented the film proving that when storytelling meets strategy, awareness turns into real-world impact.
The Situation
The team behind Survivor Made wanted the documentary to make a meaningful impact and reach as many people as possible, but they didn’t have a clear strategy to make that happen. They had a powerful message and compelling content, but no social presence to match. They came to us to build a digital platform from the ground up. One designed to drive awareness, build trust, and ultimately convert views into rentals.
- Building consistent brand awareness on social media
- Showcasing the human stories behind the film
- Reaching engaged followers who advocate and share
- Creating a cohesive but flexible visual identity
- Maximizing reach to get as many rentals as possible
Primary Goals
The Solution
We were brought on to build their social presence from the ground up. We created and managed all social media accounts, developed a cohesive content strategy using their new branding, and worked closely with their internal team to drive rentals through storytelling, engagement, and ongoing content optimization.
The Strategy
Audience Positioning
- Identified the core audience groups: survivor-led communities, nonprofit organizations, social justice advocates, and documentary lovers
- Positioned content to speak directly to these groups with messaging rooted in impact, solidarity, and transformation
Content Direction
- Created a content rhythm that mirrored the emotional arc of the film, mixing personal storytelling with visual previews
- Prioritized high-impact formats like Reels and carousels to amplify reach and emotional resonance
Community Engagement
- Implemented a strategy of daily story activity, interactive polls, and reposts to humanize the project
- Responded to DMs, shoutouts, and comments to build relationships and increase follower retention
Conversion
Focus
- Designed posts with clear rental-focused CTAs
- Aligned all storytelling moments with direct links and reminders to watch or rent the film
- Tracked rental activity alongside post performance to refine what types of content led to conversions
"The Survivor Made account grew to 3,083 engaged followers and drove over 2,000 documentary rentals, generating more than $24,000 in revenue."
The Result
After just 3 months of working together, the Survivor Made account grew to 3,083 engaged followers and drove over 2,000 documentary rentals, generating more than $24,000 in revenue. But what made this campaign truly powerful was that it became more than just a film promotion, it turned into a movement. By centering survivor voices and sharing real, raw stories, we built a community that showed up not just to rent a documentary, but to support a cause that is bigger than all of us: ending gender-based violence.
insta: @survivormadedocumentary
Let's check out this client glow up, shall we...
Organic Growth Metrics
256.7k%
328.7k
Organic Growth Metrics
151.2k%
157.4k
Accounts reached
* These results were after one month of working together.
8.6k%
13.6k
interactions
SURVIVOR MADE DOCUMENTARY case Study
Insta Feed Transformation
After
Before
* The number of followers was after 3 months of working together.
Love Note From Survivor Made
@survivormadedocumentary
"Socially Yours was an absolute joy to work with! She managed social media posting for two of our brands with professionalism, organization, and flexibility. They handled the complexity with ease—ensuring our messaging was clear, engaging, and impactful.
"I can't thank them enough for going above and beyond!"
web design by fetch studio
copyright 2025 Socially Yours xo
